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Moʻolelo Brand

E pili ana iā mākou-Brand Story2

ʻO UrbanMining(E-Waste) kahi manaʻo hana hou i manaʻo ʻia e Professor Nannjyou Michio i ka makahiki 1988, ke Kumu o Iapana TOHOKU University Mining and Smelting Research Institute. Ua manaʻo ʻia nā huahana ʻōpala i hōʻiliʻili ʻia ma ke kūlanakauhale ʻo nā kumu waiwai a kapa ʻia ʻo "urban mine". He manaʻo hoʻomohala hoʻomau ia e hoʻāʻo ikaika ai nā kānaka e unuhi i nā waiwai metala waiwai mai nā huahana uila. Ma ke ʻano he laʻana kikoʻī o kahi mine kūlanakauhale, aia nā ʻāpana like ʻole i ka papa kaapuni i paʻi ʻia (i kapa ʻia ʻo "urban ore" no ka mine kūlanakauhale) o nā mea uila e like me nā kelepona paʻalima, a aia kēlā me kēia ʻāpana i nā waiwai metala kakaʻikahi a waiwai e like me nā metala kakaʻikahi a nā ʻāina laha ʻole.

Mai ka hoʻomaka ʻana o ke kenekulia 21, ʻO ka hoʻoponopono hou a me nā kulekele hoʻomohala o ke Aupuni Kina ua hoʻoikaika i ka hoʻokele waiwai wikiwiki. ʻO nā papa Kaapuni i pai ʻia, nā papa alakaʻi IC a me nā mea hoʻohui uila pololei i hoʻohana ʻia i nā mea hana 3C ke ulu nui nei ka ʻoihana a hana i nā mea uila a me nā ʻōpala keleawe. I ka hoʻomaka ʻana o kā mākou keʻena nui o ka hui ma 2007 ma Hong Kong, ua hoʻomaka mākou e hana hou i nā papa kaapuni paʻi a me nā ʻōpala keleawe keleawe mai nā mea hana stamping ma Hong Kong a me Kina Hema. Ua hoʻokumu mākou i kahi ʻoihana hana hou ʻana i nā mea waiwai, i ulu mālie a lilo i ʻenehana waiwai kiʻekiʻe a me ka hui hoʻoheheʻe pani pani ʻia ʻo UrbanMines i kēia lā. ʻAʻole i kuhikuhi wale ka inoa ʻoihana a me ka inoa inoa UrbanMines i kona kumu mōʻaukala i ka hana hou ʻana i nā mea akā ua hōʻailona pū i kona ulu ulu ʻana o nā mea kiʻekiʻe a me ka hana hou ʻana i nā kumuwaiwai.

E pili ana iā mākou-Brand Story3
E pili ana iā mākou-Brand Story1

"Ka hoʻohana ʻole ʻia, nā kumuwaiwai liʻiliʻi; ka hoʻohana ʻana i ka unuhi ʻana no ka helu ʻana i nā kumuwaiwai, ka hoʻohana ʻana i ka mahele no ka helu ʻana i ka hoʻohana". Ke piʻi aʻe nei i nā luʻi i hoʻokumu ʻia e nā megatrend nui e like me ka liʻiliʻi o ka waiwai a me ka pono o ka ikehu hou, wehewehe ʻo UrbanMines i kāna hoʻolālā ulu ʻana ma ke ʻano he "Vision Future", e hui pū ana i kahi ʻenehana a me ka hoʻolālā ʻoihana me kahi ala hoʻomohala hoʻomau. E kālele ana ka hoʻolālā hoʻolālā i nā hana ulu i hoʻolaʻa ʻia i nā mea metala laʻe ka maʻemaʻe kiʻekiʻe, nā mea hoʻohui honua rare-earth kiʻekiʻe, a me ka hana hou ʻana i pani ʻia. Hiki ke hoʻokō ʻia ka hoʻolālā ma o nā ʻenehana hou o nā hanauna hou o nā mea no nā noi ʻoihana High-Tech a me nā noi i ʻike ʻole ʻia, ma o ka ʻike metallurgy kemika o ka hana hou ʻana i nā kumuwaiwai.

 

Ma hope koke iho, manaʻo ʻo UrbanMines e lilo i alakaʻi maʻemaʻe i nā mea hana kiʻekiʻe a me ka hana hou ʻana i pani ʻia, e hoʻohana i kona pono a me ke alakaʻi ʻana i ka hoʻomau i kahi ʻoi aku ka hoʻokūkū.